An effective way to increase your company’s brand awareness is the use of promotional products. Promotional gifts come in many forms from branded pens, to tote bags embossed with your company logo, to industry-specific items such as artisan gifts. Promotional gifts allow your company’s brand to resonate with clients. Carefully selected promotional gifts can attract new customers, foster positive relationships with existing customers, and bring lapsed customers back to your company. Promotional items can be passed out at conferences or meetings, given to corporate travelers, or even mailed directly to the company’s office. For your next promotional gift campaign take advantage of these great corporate conference goodie bag ideas and make a positive splash with potential and existing clients.
New Clients
Promotional items are an effective way to attract new clients. These gifts can often boost traffic for your company at conferences or at meetings by putting your company’s brand directly in the hands of potential clients. Take the time to select items that reflect the positive image of your company. Don’t hand out disposable plastic water bottles to eco-conscious travelers or sweet treats at a health food conference. A little research regarding the demographics of your potential client base will go a long way in taking corporate conference goodie bag ideas to the next level. For first-time travelers to the Caribbean, pass out goodie bags filled with destination-specific items such as tropical t-shirts, travel size suncare items from Beach Buff, or artisan crafted Taino candles. For those extra-special new clients, give away Caribbean Trading Company gift baskets packed with treasures from the islands. Every item is personally selected for your clients.
Existing Clients
Promotional gifts are also a great way to improve your relationship with existing clients and frequent travelers. Send promotional gifts to existing clients either once a year or at specific holiday times such as Christmas or New Years. By sending unsolicited promotional gifts you can keep your company on the tip of your client’s tongue. For corporate clients, send a goodie basket filled with an assortment of Caribbean products. This is especially fun for corporate clients in cold climates as they will appreciate a taste of the islands in the dead of winter. Send the Crazy for Café package complete with a Coqui mug and 2 oz. package of Café Tesoro del Sol or a corporate gift basket filled with sweet treats like Tortuga Rum Cake or assorted Puerto Rican cookies. By keeping clients happy you can be assured they will continue to utilize your company.
Lapsed Clients
For those clients that have left the fold,. put yourself back on their radar with promotional gifts that remind the lapsed client about your high-quality services. Remind them that your company is the best by recalling what brought them to your company in the first place. Provide them with fabulous items that put a smile on their face and a new contract in your inbox. An assortment of corporate logo branded items such as a reusable water bottle or t-shirt, and client-specific items will go a long way in winning back old clients.
Give these great promotional gifts ideas a try and you’ll be surprised by the overwhelming positive response you will get from clients!
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